What makes a soccer sponsor great? You can have a large brand such as Pepsi or Gazprom. Soccer sponsors are a great option to increase revenue and draw in a wider audience. Soccer teams have the benefit of having data about their audience to aid in their sponsorship decisions. An active online presence for soccer teams is more likely than not to attract the right audience. Moreover, the average consumer expects brands to have an online presence.
PUMA is a sponsor of soccer
It is not only the Italian football team that PUMA sponsors, that has been under attack. The Israeli occupation authorities are treating Palestinian footballers with utmost cruelty. A petition has been started against the sponsor and tens of thousands of people have signed it. However, the public has not responded as strongly to animal cruelty. PUMA has yet to publicly clarify its position on this matter.
Pepsi
Coca-Cola and Pepsi have announced new major league sports sponsorships. The Coca-Cola brand has signed a four-year deal to sponsor the Major League Soccer. Pepsi is the last major brand that sponsored Major League Soccer. However it has grown its sponsorships in recent years. Pepsi also sponsors many MLS clubs, including New York City FC FC (FC Dallas) and FC Dallas FC (FC New York City FC). Pepsi is also able to promote its other brands through the partnership.
FedEx
In order to help promote the world of soccer, FedEx has partnered with UEFA, the governing body of European soccer. The deal covers the sponsorship of the UEFA Champions League and other competitions over a three year period. FedEx will also support the Uefa Youth League as well as the UEFA Super Cup. In addition, FedEx has been a sponsor of the Europa League since 2015, and it will continue to do so into the 2020-21 season. FedEx also owns the rights to UEFA EURO 2020 as well as the finals of the Uefa Nation League.
Gazprom
Gazprom's sponsorship of soccer has been the subject of much controversy in recent months. A number of European football clubs have withdrawn their shirt sponsorships from Gazprom due to concerns that they support Russian companies. Schalke 04 was one of those teams that pulled its shirt sponsor from Gazprom. This was citing UEFA’s ethics guidelines. Europe and the rest of the world are becoming more concerned about Russian-backed companies. Gazprom is an Russian natural gas company, with its headquarters in Saint Petersburg. The majority of the company is owned by Russia and it has a strong presence in the soccer industry.
Hisense
Hisense is one of the most prominent TV manufacturers in the world. This makes it a natural choice for sponsorship. Hisense has been involved with major events such as the 2010 World Cup, and the recent World Cup Russia. Hisense's global awareness has increased by over 6 percent thanks to sponsorships. But more than just boosting sales, sponsorships help the company promote its products through on-site engagement and global advertising campaigns. Hisense will also get video-on–demand programming that draws inspiration from past World Cup events. Hisense customers will be able access this content via VIDAA smartTV platform.
Volkswagen
Volkswagen has agreed to sponsor the German national soccer league. The brand plans to restore its image following the diesel emissions scandal that rocked the entire world last year. Also, it will be making a strategic shift towards electric vehicles. To achieve this, the Wolfsburg-based automaker is spending big money on a new soccer team in Germany's top division. But some experts are questioning the rationale behind such an investment, given the club's limited revenues and the lack of an international fan base.