What makes a soccer sponsor great Sponsors can range from big brands like Pepsi to small companies like Gazprom. Sponsorships of soccer are a great way for you to reach a wider audience and increase your revenue. Soccer teams have the benefit of having data about their audience to aid in their sponsorship decisions. A soccer team that has an active online presence is more likely attract a target audience. Consumers expect brands to be online.
PUMA is a sponsor of soccer
It is not the Italian team that PUMA sponsors which has been under fire. The Israeli football association (IFA) and its teams play in illegal settlements and Palestinian footballers are being treated horribly by the Israeli occupation authorities. Tens of thousands have signed a petition against the sponsor. The public reaction to animal cruelty has been less strong than the one against the sponsor. PUMA has not yet made public its position.
Pepsi
Pepsi as well as Coca-Cola announced new major league sport sponsorships. The Coca-Cola brand has signed a four-year deal to sponsor the Major League Soccer. Pepsi is the last major brand that sponsored Major League Soccer. However it has grown its sponsorships in recent years. The company also sponsors several MLS teams, including FC Dallas and New York City FC. The partnership also allows Pepsi to promote its different brands.
FedEx
FedEx has partnered up with UEFA to promote soccer in Europe. The sponsorship agreement covers three years and will include sponsorship of the UEFA Champions League. FedEx will also support the Uefa Youth League as well as the UEFA Super Cup. FedEx is a sponsor for the Europa League since 2015. It will continue this sponsorship into the 2020-21 season. It also holds the rights of UEFA EURO 2020 in addition to the Uefa nations league finals.
Gazprom
Gazprom sponsoring soccer has been the topic of much controversy over recent months. Gazprom's shirt sponsorship has been pulled from a number European football clubs. This is due to concern that they are supporting Russian companies. Schalke 04 is one example of such a team. They cited UEFA's ethical guidelines as the reason they pulled their shirt sponsorship from Gazprom. Europe and around the world, concerns about Russian-backed firms have increased. Gazprom is an Russian natural gas company, with its headquarters in Saint Petersburg. The company is majority owned by the Russian government, and has a global presence in the soccer world.
Hisense
Hisense is a major TV manufacturer and sponsor. From the 2010 World Cup to the recent World Cup in Russia, the company has been involved in major events to boost brand awareness. Hisense's global awareness increased by over 6% due to sponsorships. Sponsorships do more than boost sales. They help the company promote its products via on-site engagement and worldwide advertising campaigns. Hisense will also enjoy video-on demand programming based upon past World Cup content. Hisense customers will have access to this content via the VIDAA smart TV platform.
Volkswagen
Volkswagen has agreed to sponsor the German national soccer league. The brand wants to repair its image after last year's diesel emissions scandal. They also plan to move toward electric cars. Wolfsburg-based automaker is investing big on a German soccer team. But some experts are questioning the rationale behind such an investment, given the club's limited revenues and the lack of an international fan base.